ANNOUNCEMENT
Cyber Crisis

Communications Services

Minimize disruption, blunt negative press, and maintain trust with key stakeholders with effective cyber crisis communications.

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Sharpen your cyber communications to minimize regulatory and reputational impact and protect stakeholder relationships

Your team has the right playbooks and the muscle memory to execute them well under pressure. Now, communications during and after a cybersecurity incident are coordinated, clear, and effective to maintain trust, minimize speculation, and adhere to regulatory mandates. You have Cybereason as your Cyber Crisis Communications partner.

Deep Frontline Expertise & Threat Intelligence to Avoid Surprises

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Led by a former CIA spokesperson and fueled by seasoned incident response investigators and frontline threat intelligence, we know where common communications flaws exist and how to avoid them when engaging critical audiences such as customers, employees, third parties, investors, and the media.

Cybersecurity Communications Support Throughout Incident Lifecycle

Comms Preparedness (Pre-Incident)

✔️ Assess existing cyber communications capabilities, plans, and messaging

Comms Response (During & Post-Incident)

✔️ Working with breach counsel, develop incident-specific communications strategy to minimize disruption, blunt negative press coverage and protect stakeholder relationships

✔️ Map key internal and external stakeholders and identify their needs and expectations during a live event

✔️ Develop media and stakeholder-specific communications designed to maintain trust, credibility, and minimize speculation and misinformation

✔️ Determine communications posture, media and stakeholder engagement strategies for a range of likely cyber incidents

✔️ Refine messaging and communications approach based on media response and stakeholder feedback

✔️ Develop scenario-specific communications templates prior to an incident and exercises to test communication plans ahead of an actual incident

✔️ Alongside breach counsel, provide ongoing communications support to accompany legal notifications and regulatory responses

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Seamless Crisis Communications Workflow

Threat Assessment & Messaging Development

Rapid evaluation of the incident and its impact to draft messaging tailored to internal stakeholders, customers, partners, and regulators.
Internal & External Communications Alignment

Ensure consistency across senior leadership, breach counsel, legal and PR teams and provide guidance on breach notifications and public disclosures.
Real-Time Communication Response

Providing clear, accurate messaging for various communications during and after an incident, including media statements and stakeholder communications.
Reputation Recovery & Post-Incident Strategy

Reinforcing stakeholder confidence through clear post-incident reporting.

Three-Prong Approach to Cyber Communications

Nested within our broader incident response capabilities, Cybereason’s Cyber Crisis Communications team delivers integrated communications advice informed by real-world incidents and threat intelligence.

Driven by Frontline Experience
Hands-on expertise from handling crisis communications for the US federal government and Fortune 500 clients and over 7,000 cyber incidents means we know where common communications flaws exist and how to avoid them
Stakeholder-Centric
To help navigate legal and regulatory risk, we go beyond the typical PR approach of focusing solely on the media. Our experts know how to tailor communications to specific stakeholders (employees, customers, partners, regulators) to maintain trust and protect your reputation.
Focused on Preparedness & Resilience
To build cyber resilience and minimize the impact of a cyber incident, we incorporate your organization’s risk profile, evolving infrastructure, and the changing threat landscape into customized communications playbooks and exercises

Managing Crisis Communications for a Complex Stakeholder Ecosystem

We take a stakeholder-centric approach to crisis communications. Your reputation is the sum total of all your relationships, both inside and outside the company. Our goal is to help you maintain stakeholder trust by enabling you to communicate effectively with your key audiences.

 
Employees
 
Customers
 
Partners
 
Vendors
 
Media
 
Investors
 
Shareholders
 
Regulators
 
Market Analysts

Seasoned Crisis Communications Leadership

Leading our Cyber Crisis Communications Services is Christopher White, a former spokesperson and intelligence analyst for the CIA, where he managed crisis communications and media relations, as well as assessed geopolitical risk. Chris also served as the Deputy Director of D.C.’s Homeland Security and Emergency Management Agency (HSEMA), where he helped lead disaster preparedness, response and recovery efforts for D.C.. After leaving government, Chris worked at Kroll, a risk advisory firm, and Brunswick, a crisis communications firm, where he counseled corporate clients on how to prepare for and respond to all manner of crises, with a focus on cybersecurity incidents.

PROVEN EXPERTISE

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tabletop exercises conducted

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Cyber incidents investigated

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Seasoned experts worldwide

Suspect an Incident?

Elite cybersecurity experts are available 24x7, worldwide.